Parameter;"Specific characteristics";"Features of exhibitions for the older people" Vision;"Reduced vision, problems with reading small print";"The font of information brochures is larger than average, a large font of the base blocks of the website" Contrast;"Text and background differentiation problems";"High contrast of advertising brochures, presentations, exhibition stands" "Visual search";"Problems with finding the necessary information through visual search";"Addition of visual navigation and visual elements of the exhibition with audio elements" Hearing;"Problems with perception of high frequencies, difficulties in separating the information message from noise";"Emphasis on the use of low and medium frequencies in reporting" "Using “short” memory";"Reduced ability to store large amounts of information in “short” memory";"Increasing the frequency of repetition of advertising messages" "Memory capacity";"Reduction of the speed of information processing";"Slower display of information" Understanding;"Reduced ability to perceive complex text";"Avoiding complex sentences, emphasis on bright and concise phrases"